Author: Jonathan Theunissen

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Why Every Business Owner Needs an Exit Plan (Even If They Never Sell)

By Jonathan Theunissen, CFP ® Ask a business owner about their retirement plans and you will often hear the same answer: “I’ll sell the business one day.” On the surface, that sounds perfectly sensible. After years of long hours, financial sacrifice and more than a few sleepless nights, the business should eventually provide a meaningful[...]
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Personal Wealth and Business Wealth Are Not the Same Thing 

By Jonathan Theunissen, CFP ® For many business owners, the line between personal money and business money can feel blurred. That is understandable. The business may have funded your lifestyle, created opportunities for your family, and become your biggest financial asset. It may also reflect years of sacrifice, identity, and risk. It is easy to[...]
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Why Smart People Still Make Bad Money Decisions

By Jonathan Theunissen, CFP ® Intelligence helps people solve problems, build careers, and handle complexity. But money does not always reward intelligence. Many capable, successful people still overspend, delay investing, take unnecessary risks, or avoid basic financial planning. That may seem surprising, but it is common because money decisions are rarely driven by knowledge alone.[...]
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Retirement Is More Than a Number: Navigating the Emotional Shift Away from Work

By Jonathan Theunissen, CFP ® For many South Africans approaching retirement, the biggest challenge is not whether they have saved enough. It is what comes next once the payslip stops. After years — often decades — of structured routines, professional identity, and daily interaction with colleagues, stepping away from work can feel deeply unsettling. While[...]
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When Different Money Backgrounds Collide 

By Jonathan Theunissen, CFP ® Understanding the emotional side of finances and how couples can find common ground.  Money is never just about numbers. It’s about security, freedom, self-worth, and even identity. This is why, in many relationships, money can become a source of misunderstanding or conflict, especially when two people come from very different[...]
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Why Investment Contributions matter more than Returns

By Jonathan Theunissen, CFP ® When clients think about building wealth through investing, one of the first questions they ask is: “What return can I expect?” But here’s the truth that decades of research has shown: consistent contributions – your behaviour – matter more than investment returns over the long run. This isn’t just theory.[...]
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Your First Salary: Setting Yourself Up for Financial Success from Day One

By Jonathan Theunissen, CFP ® Earning your first salary is an exciting milestone, but it also comes with important financial responsibilities. How you manage your money from the start can set the foundation for long-term financial success. Here’s how you can maximize your first salary and build a strong financial future. Understand Your Payslip Before[...]
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